The ETA movement: the main thing about the factory and its mechanisms

In articles and specifications about watches, you could often meet the abbreviation ETA or the phrase “mechanism ETA”. This is the name of the industrial empire producing mechanical and quartz mechanisms, as well as spare parts for them. Every year, the factory produces millions of mechanisms, serving about half of all Swiss production. What contribution […]

Review of the female silver watch Nick Exclusive 1100.12.9.53V

Over the past two decades, this phrase, along with calls for support of domestic producers, causes mixed feelings among citizens of our country. On the one hand, I want to buy what we have done and helped our native production. On the other hand, the quality of domestic products, unfortunately, often leaves much to be […]

Overview of Women’s watches Axcent of Scandinavia X12184-007

What is Scandinavia associated with? Far northern countries, permafrost and volcanoes, Vikings, and fjords. The Swedish fashion brand Axcent of Scandinavia decided to place its accents in the understanding of the north by the southern girls. The name of the collection of women’s digital watches Bliss translates as “happiness.” Happiness to live in the north, […]

Zippo: a legend among lighters

What is a status item? You can give different answers to this question. For example, that this is a subject with a logo of a well-known brand or an item made of expensive materials, characterized by originality of performance. And according to Zippo experts, the status item is also a thing with a history, one […]

Review of Hanowa Satellite Watches

The natural satellite of the Earth is the beautiful Moon. A woman’s natural companion is a chic accessory or decoration, but both are better and can be without limits. Swiss watches Hanowa Satellite cope with their jewelry task brilliantly. And their delicate body really remotely resembles the “wings” of an artificial satellite!

Men’s and Women’s watches abart Series OA

In 2017, a model from the Abart Series OA series with 31 holes instead of a single date window received one of the world’s top awards – the Reddot Design Award. Three years later we recall the reason for the triumphant appearance of these amazing watches on the men’s wrists of the whole world.

The Versatile Longines Master Collection Retrograde Watch

A few years ago, the Longines brand launched its new Master Collection Retrograde watch collection. It was timed to the 175th anniversary of the brand and it showed some interesting mechanisms made specifically for Longines ETA. Two watches are offered, both made of 18-carat pink gold or stainless steel. Longines Master Collection Retrograde watches are available in sizes 41 and 44 mm […]